If you have a new product launch coming up, then you need to check out this article from Socialnomics
“Salespeople crave for new product launches. They believe new product boosts, otherwise laggard, sales. The reason behind the believe is new product draws more attention and raise people’s expectations. But do all new products succeed? The answer is no. Industries like, automobile, FMCG, consumer durable, real estate and many others regularly come out with new products. In fact, real estate agents love to sell same inventory as new again and again from time to time. But hardly few of those products sustain post-launch life. Whose fault is this?”