by Felicity | Jun 18, 2011 | Online Marketing
This week, the internet marketing community saw a lot of buzz about new Google search (and social search) developments, as well as news about the value of social media marketing.The week started on a strong note, with Google’s Inside Search event. Google announced a...
by Felicity | Jun 15, 2011 | Online Marketing
Many people tend to view Internet marketing as a project. We talk about marketing campaigns, which by definition, have a start, and, at some point, an end. In fact, Internet marketing is an ongoing cycle. The parts of the Internet marketing process that people tend to...
by Felicity | Jun 14, 2011 | Online Marketing
Entrepreneurs and small businesses often struggle to work out the best way to begin an effective Internet marketing campaign for their business. The answer isn’t immediately straightforward because as any good online marketer will tell you, the marketing you do...
by Felicity | Jun 9, 2011 | Online Marketing
If you’re not depending on social media alone, you probably rely on search engine marketing (SEM) to bring customers and referrals to your Website. Actually, you’re probably using some combination of the two. That’s good! It means you’ve got a good grasp on what...
by Felicity | Jun 9, 2011 | Online Marketing
We’ve talked about social media marketing and Search Engine Marketing (SEM) for your business. Now it’s time to look more deeply into the mechanisms that make SEM and, to a lesser degree, social media work for your Web presence. We are talking here about Search Engine...
