by Felicity | Jun 14, 2011 | Online Marketing
Entrepreneurs and small businesses often struggle to work out the best way to begin an effective Internet marketing campaign for their business. The answer isn’t immediately straightforward because as any good online marketer will tell you, the marketing you do...
by Felicity | Jun 14, 2011 | Social Media
(CBS News) It’s not enough these days to open a business and advertise the old-fashioned way. To stay competitive, you have to use all platforms of social media. On “The Early Show” Monday, CBS News Business and Economics Correspondent Rebecca...
by Felicity | Jun 9, 2011 | Online Marketing
If you’re not depending on social media alone, you probably rely on search engine marketing (SEM) to bring customers and referrals to your Website. Actually, you’re probably using some combination of the two. That’s good! It means you’ve got a good grasp on what...
by Felicity | Jun 9, 2011 | Online Marketing
We’ve talked about social media marketing and Search Engine Marketing (SEM) for your business. Now it’s time to look more deeply into the mechanisms that make SEM and, to a lesser degree, social media work for your Web presence. We are talking here about Search Engine...
by Felicity | Jun 8, 2011 | General
Now that the WWDC keynote is over and I’ve had a little bit of time to reflect, I’ve been thinking about what excited me the most from today’s announcements. The list is long, no doubt. But I think I’m going to have to go with something that surprised me — while at...