by Felicity | Jun 24, 2011 | Mobile Marketing
The spend on local mobile advertising will approach $1 billion by the end of 2012 as campaign objectives evolve to meet the location-targeting abilities of smartphones, per a study by BIA/Kelsey.The report projects that total U.S. mobile ad spending will grow from...
by Felicity | Jun 22, 2011 | Marketing
The subjective web and digital marketing The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers? With Web 2.0, we took an active role in the digital experience by publishing and posting...
by Felicity | Jun 18, 2011 | Mobile Marketing
There’s an app for that–and small business owners better make sure that is true for them. According to Mashable, 96% of small businesses already use mobile technology to power their business. The same study also found that three-fourths of small...
by Felicity | Jun 18, 2011 | Social Media
Facebook matches advertisers to users based on users’ interests, activities, favorites, their job titles, as well as the names of the groups they belong to and the pages they are fans of. That’s a lot of information, and Facebook is still a place where more often than...
by Felicity | Jun 18, 2011 | Online Marketing
This week, the internet marketing community saw a lot of buzz about new Google search (and social search) developments, as well as news about the value of social media marketing.The week started on a strong note, with Google’s Inside Search event. Google announced a...
