by Felicity | Aug 22, 2011 | General
Customer engagement is not a passing fad. This one actually seems to be changing and expanding at the same time. The new term that is gaining a foothold is “customer experience,” which is more encompassing than engagement. Forrester Research describes it...
by Felicity | Aug 21, 2011 | Online Marketing
Nearly 2 billion people worldwide are online. When they want a product or service, they don’t pick up a phone book (if you still do, you might want to skip this article). They go to the Internet and search via search engines or social sites because these methods...
by Felicity | Aug 10, 2011 | Email Marketing
Very useful information! One of the biggest missed opportunities I see with retail email marketing is optimizing the welcome email. Considering well-done welcome emails can generate 4x higher open rates, 5x higher click through and a whopping 8x higher revenue per...
by Felicity | Aug 8, 2011 | Social Media
An interesting article about the use of social media by small businesses. I wonder if these businesses really think it’s not necessary, or that it’s just too hard and time consuming to learn and implement? Uptake of social media marketing...
by Felicity | Aug 7, 2011 | Marketing
This week’s internet marketing news headlines might remind marketers that content is king when it comes to SEO. From Google News updates to content marketing spend reports, it’s becoming increasingly clear that businesses are turning to content (distributed across...
