by Felicity | Sep 27, 2011 | Marketing
Recently I sat down to discuss the state of green marketing with Laura Ries, president of Ries & Ries. Along with her father and business partner, Al Ries, they are two of the world’s best-known marketing consultants and authors of such classics as...
by Felicity | Sep 14, 2011 | Social Media
Great news!! You no longer need to have 25 Likes before you can get your “vanity” Facebook URL!! So instead of your Fan Page being facebook.com followed by a bunch of numbers, it can now have your business name. For example, mine...
by Felicity | Sep 10, 2011 | Social Media
Recently we have published an article giving out recommendations of how to publish on your Facebook Page. One week later, let’s take a look on Pages that don’t follow these recommendations and what it means for them in terms of their...
by Felicity | Sep 9, 2011 | Social Media
An interesting look at how one restaurant chain has utilised social media to grow their business. Click on the link to see the full story. Local public relations executive Elizabeth Friedland, who has become known for her social-media expertise, sees both advantages...
by Felicity | Sep 5, 2011 | Social Media
Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix....