A very helpful article – check it out in full!
Content marketing is exceptionally good for SEO, because you are creating content to which others are likely to link. You are also likely to add content frequently to your website (also good for SEO) when you have a content marketing strategy.
You can contrast this to traditional copywriting materials such as sales slicks, infomercials, and those unwanted pieces of “mail” that show up in your mailbox.
Now that we know what content marketing is, let’s walk through the process of unleashing the power of content marketing step by step: