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Taking customer service and interaction to a new level! What a great story on how a business can use their Twitter presence effectively. If Mortons hadn’t been on Twitter and monitoring it, this could never have happened.

If you’ve ever day-dreamed about a mouth-watering steak awaiting you after your 6 hour flight, you’ll know how Peter Shankman felt when his favorite steak house had a chef, 24 oz. Porterhouse steak, vegetables, potatoes and cutlery waiting for him as he got off the plane. And he earned this special treat because of a half-joking tweet he had sent just hours before.