Recently I sat down to discuss the state of green marketing with Laura Ries, president of Ries & Ries. Along with her father and business partner, Al Ries, they are two of the world’s best-known marketing consultants and authors of such classics as Positioning: The Battle For Your Mind and most recently, War in the Boardroom.

There’s no doubt that “green” has become a popular selling point. So it’s interesting to see someone point out some of the difficulties involved in using green as a big part of your selling and marketing strategy.

Comments are closed.