An interesting look at how one restaurant chain has utilised social media to grow their business.  Click on the link to see the full story.

Local public relations executive Elizabeth Friedland, who has become known for her social-media expertise, sees both advantages and drawbacks for restaurateurs such as Wise who use social media.

“It throws the doors of communication wide open, allowing restaurants to solicit valuable feedback, put a face on their brand, build loyalty and market directly to their diners,” she said. “It cuts out the middle man.”

 

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