If you’re into crunching numbers and analysing your marketing performance, this book might well be for you!
When it comes to small business owners facing decisions, a movie quote that truly captures the feeling comes from Keanu Reeves as Neo in “The Matrix Reloaded,” when he confronts the Architect and says, “Choice. The problem is choice.”
Although Reeves’ statement was regarding the Matrix program in the movie series, most small business owners regard effective online marketing with similar feelings of revelation. “How do I know that my customers are responding to my banner ad offer?” you ponder. “Is it better to broad match one set of keywords than another? How do PPC, blogs, SEO and QR codes affect my bottom line?”