It’s much simpler and much harder than that: Your marketing has to be better.

This article was interesting, particularly when talked about the fact that it’s often easier to measure the metrics of online marketing, but that it’s not necessarily cheerful reading! It’s easy to get caught up in the lastest whiz bang social media fad, but if you don’t do it well, you might as well not bother. Check out the link to read more!

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