by Felicity | Jan 8, 2012 | Marketing
When the experts tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term...
by Felicity | Dec 1, 2011 | General, Marketing
eBay weren’t the first to thing of doing this, but when you see such a big name getting involved, it’s time to take notice. Is this the future of retail? Who can say. But anyone who owns a real world retail store is probably very familiar with customers...
by Felicity | Sep 27, 2011 | Marketing
Recently I sat down to discuss the state of green marketing with Laura Ries, president of Ries & Ries. Along with her father and business partner, Al Ries, they are two of the world’s best-known marketing consultants and authors of such classics as...
by Felicity | Aug 7, 2011 | Marketing
This week’s internet marketing news headlines might remind marketers that content is king when it comes to SEO. From Google News updates to content marketing spend reports, it’s becoming increasingly clear that businesses are turning to content (distributed across...
by Felicity | Jun 22, 2011 | Marketing
The subjective web and digital marketing The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers? With Web 2.0, we took an active role in the digital experience by publishing and posting...
by Felicity | Jun 15, 2011 | Marketing
SMALL Business Minister Nick Sherry has come under attack for suggesting most bookshops will close their doors within five years. Senator Sherry was at an event to sell the benefits of online shopping when he made the comment.”In five years, other than a few...
