Email Marketing

Are you following the proper inbound etiquette in your email marketing communications? To make sure you are, check out and always adhere to the following principles of proper email marketing etiquette.

Lots of good advice in this article!

Very useful information!

One of the biggest missed opportunities I see with retail email marketing is optimizing the welcome email. Considering well-done welcome emails can generate 4x higher open rates, 5x higher click through and a whopping 8x higher revenue per email (source: Experian), every business should care about its welcome email performance.

Today, we’ll look at the 3 keys for winning welcome emails….

An effective e-mail marketing campaign is one of the most powerful sales tools that can be used for any sized business. High quality email campaigns can deliver effective messages that motivate visitors to take actions. For an email campaign to be truly effective, it needs to be managed properly and conducted professionally. To maximize the return on investment (ROI) one needs to know the nuts and bolts for conducting effective email marketing campaigns.

How can an email marketing campaign help your business?

Email marketing is an effective and inexpensive way to reach out to customers. An effective email marketing campaign is required for spreading awareness about the products and services of your company, for directing more traffic towards your website, increasing sales, and building a trustworthy relationship with your customers.

LeadZoomer an online digital marketing company understands your marketing goals and designs email marketing campaigns that are attractive, informative, and that encourages the consumer to take action.

LeadZoomer helps its customers to run effective email campaigns which eventually improve business and sales.

A well-crafted e-mail marketing campaign can bring in new customers. Following is a list of top email marketing tips about how to get started and make an effective e-mail marketing campaign:

• Plan your email marketing carefully
• Be selective of the recipients of your marketing messages
• Focus on designing an eye-catchy email template
• Answer the WIIFM (What’s In It For Me?) question for your customers
• Monitor the read counts and click-throughs for your email campaign
• Ensure that the emails you send out have an “Unsubscribe” link that ensures visitors do not treat your campaigns as spam.

Lots to think about when using email marketing!

Hipsters. They’re elusive, yet they’re everywhere. They defy definition, but you can often tell when you’ve spotted one. They’re an American sub-culture of fashion stereotypes that embraces what’s obscure and makes it cool, and they have plenty of inspiration for email marketing.

Wait, what?

Being “hipster” is often described as a state of mind: An independent attitude, vintage style, a sense of irony. Believe it or not, these pillars of Hipsterdom can improve your email marketing in engaging your subscribers.

Here are four ways to draw some inspiration, whether you’re into labels or not:

Indie Cred

If there’s one thing hipsters are known for, it’s their love of independent art, music, film and fashion. The more obscure, the better. Building indie cred is the first step in forging your hipster identity.

You probably don’t want your email campaign cloaked in obscurity. Instead, take the idea of building “cred” and apply it to your reputation as an email sender. Sender reputation is the indie cred of email marketing and it’s not measured in vinyl. Reputation is influenced by your list, complaints and how well your subscribers know and trust you.

Email Marketing Take-Away:

Build a good reputation and keep it that way by cleaning up your list and engaging your subscribers with relevant content.

Vintage Trends

For the hipster, Grandma’s closet is the cutting edge of fashion. It’s all about the vintage.

Vintage can also be the cutting edge of marketing. Social media platforms like Facebook and Twitter offer new and interesting ways to start conversations with your audience, but email is still the best way to build relationships that keep the conversation going.

The Be Relevant! blog indicates that email’s effectiveness is a matter of a passive versus active audience. Someone who takes the time to deliberately request information from you by filling out your web form is already more engaged in your brand than the passive Facebook “liker.”

Email Marketing Take-Away:

Integration with new media is good, but don’t abandon what works for you just to follow the next new trend. Sometimes old but proven is most effective.

A Sense of Irony

You don’t need a pair of horn rimmed glasses to embrace a hipster’s sense of irony. In your campaign, irony can mean doing things that might go against traditional marketing sense.

Smart Insights recently debunked standard advice on subject line length, the best time to send emails and what to do with inactive subscribers. What works well for one marketer might not make sense for your own campaign.

Could sending a plain text message grab your subscribers’ attention better than HTML? Or improve your reputation with a prominent unsubscribe link? Some marketers think so. The point is to test and do what makes sense for your subscribers, which may not always follow intuitive advice.

Email Marketing Take-Away:

Doing what makes sense for your campaign sometimes means going against popular advice. Use tested methods that bring you success, which might not always follow expert opinion.

Living in the Moment

A part of the hipster mindset is being present in the moment, living in the here and now. There’s not much thought for the future, it’s all about being here today.

Kind of like your subscribers.

Your subscribers’ time is valuable, leading to an emphasis on relevancy in your emails. Send content that matters to them to keep them engaged once you’ve captured their attention. We’ve offered some advice in the past on ways to keep your emails timely.

Relevance can increase loyalty and trust. The more you can offer content that speaks to your subscribers’ needs and interests, the more responsive they will be with their valuable time.

Email Marketing Take-Away:

Relevance and timeliness equal valuable content. Your subscribers are living in the moment, and so should your emails if you want to keep them engaged.

Going Mainstream

If you want to put a label on it, being hipster in your email marketing is about reputation, relationships, relevance and sometimes bucking trends to do what works.

Do you stick to the mainstream in your own campaigns or take a more indie-inspired approach? What works best for you?

A really interesting article by Rebekah Henson