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Sometimes it can seem that social media is used in all the wrong ways, and it can be hard to work out how to use it in a positive way for you or your business.

The story of Caine’s Cardboard Arcade, apart from being a wonderful feel good story about an amazing kid, also demonstrates how social media CAN make a huge difference.  You just have to find the right way.

You can “Like” Caine’s Facebook page here