by Felicity | Feb 26, 2012 | General
In the world of advertising, stereotypes abound. Men are domestically challenged; women choose cars by color; seniors don’t know squat about the Internet, etc.Most themes that drive marketing decisions have been used for years without regard to changes in...
by Felicity | Feb 24, 2012 | General
Young people between the ages of 18 and 24 are even more connected to their mobile devices than you might think. Nine in 10 young adults spend between one and five hours on their mobile devices daily. Nearly one in 10, meanwhile, are on their gadgets between five and...
by Felicity | Feb 22, 2012 | General
via mashable.com I learnt some interesting things from this article – I hope you do too!
by Felicity | Feb 21, 2012 | Mobile Marketing
I said a few months ago that it wouldn’t be long before virtual shopping arrived in Australia – and here it is! See this article from The Age: Photo: Michael Clayton-Jones Food for thought: Alana Pozzebon (left) and Liv Cougan check out the...
by Felicity | Feb 20, 2012 | Marketing
Every year, companies around the world spend more than $6 billion conducting market research. Upon receiving the results of these studies, marketers retreat to conference rooms where they pore over the data and attempt to derive value from what is usually a very...
