About: Felicity


EVERY business using social media (and those that should be!) MUST read this article. A really great look at a negative social media experience from a user – and how you can make sure your business does things a whole lot better.

If you think QR Codes are still an overseas fad, take note…. this is only the beginning here in Australia.


Don’t think you need a mobile version of your website? Maybe you should read this article and think again!

5 Ways to Market Your Brand on LinkedIn

5 ways that you can better utilize LinkedIn to promote either yourself or your business. Some good ideas here, check it out.

If you have a new product launch coming up, then you need to check out this article from Socialnomics

“Salespeople crave for new product launches. They believe new product boosts, otherwise laggard, sales. The reason behind the believe is new product draws more attention and raise people’s expectations. But do all new products succeed?  The answer is no. Industries like, automobile, FMCG, consumer durable, real estate and many others regularly come out with new products. In fact, real estate agents love to sell same inventory as new again and again from time to time. But hardly few of those products sustain post-launch life. Whose fault is this?”

Read full article

QR Codes – Ignore them at Your Peril!

QR Codes – Ignore them at Your Peril!

I’ve posted on this blog before about QR Codes, but in some ways I think in Australia they’re considered something of a fad.

Having spent 2 weeks in the USA, though, I beg to differ.

If there was one thing I noticed everywhere I went, it was QR codes.  They were on menus, brochures, signs, in shop windows, advertising posters, hotel checkins – quite frankly, it was staggering.

Right now they may only be in their infancy, but QR codes are coming, there’s no doubt about that.  The sooner you jump in and get yours, the better it will be for your business.

Google + is fast becoming one of the most used social media tools for business. The burgeoning social network has garnered 62 million users and is on track to reach 400 million by the end of 2012, according to researcher Paul Allen, founder of Ancestry.com. This makes Google + a must-have tool for small business owners. But it’s not like Facebook, and many small business owners are finding it difficult to create an engaging, active network of potential customers on Google +. To make tackling the problems easier, here’s a list of solutions to help you.

Excellent advice!

On September 22, 2011, Facebook introduced Timeline, a new Facebook profile layout that allows users to tell their life story through photos, friendships and personal milestones. The update is expected to forever change the way that users connect with one another and share information with their friends.

Not surprisingly, the change has got businesses wondering when Timeline will be available for brand pages and how they can use it to attract new customers. Facebook has not commented on when the new feature will be available for businesses as of January 10.

Just when you think you’ve got something worked out, it changes!

How to Incorporate Your Small Business

If your small business is growing rapidly, you might consider incorporating the business to help it reach its full potential. To incorporate business is not difficult, but there is a process to follow. This step-by-step guide will help you get on the right track.

Prepare for Incorporation

To prepare for incorporation, first choose your primary business location. If your business operates in only one state, you will need to incorporate in that state. If your business operates in multiple states, then you have the option to choose which state to incorporate in, usually the state that’s more business friendly when it comes to taxes and laws pertaining to business.

Next, select a name for your corporation. Check with your Secretary of State to make sure the name you choose is not already taken by another company. Also, do research online to be sure the name is not taken by another business and doesn’t have a patent by another company or individual. Once you’re sure the name is free to use, you can register your company name. The name will likely need to be registered as “Doing Business As” or “DBA.”

Choose a Filing Agent

The next step is to decide who will register your corporation, receive forms for incorporation, and file your paperwork. The least expensive route is to do all paperwork yourself, but if you’re completely new to incorporation, you’ll benefit tremendously by hiring an agent. The agent must live in the state where you will incorporate the business. The agent may be an attorney who provides incorporation services or the agent can be a service that specializes in incorporation. Hiring a service is usually far less expensive than hiring an attorney.

Develop a Corporate Structure

Whether you’re the only member or shareholder of your company or you already have multiple shareholders, you should determine a corporate structure before registering the corporation. To structure the company means to determine how the stock will be spread among shareholders along with other rights such as voting rights and finances. Be sure everyone is in agreement with the structure and put everything in writing before filing your paperwork to incorporate the company.

Next, put together your corporate by-laws, or a set of rules that determine how board members will be elected, their duties, how and when board meetings are to be held, and other important details of how the corporation will be operated.

Ready to File
Now you’re ready to obtain an Employee Identification Number (EIN) and select a board of directors for your company. Once these two tasks are accomplished, check to be sure you have all necessary paperwork and check the company name availability once again to be on the safe side. Now, you’re ready to file your corporate paperwork for registration.

Forming an LLC – Know the Difference

Keep in mind that forming a corporation differs from forming an LLC (Limited-Liability Company). When you form an LLC, your business will be treated as a sole proprietorship or partnership under federal and state tax laws. You will be required to report profits and losses, income, credits, and deductions on your individual tax return.

Corporations, on the other hand, pay taxes on the company’s profits. The shareholders are treated as individual employees, and each receive their own salaries and file their personal tax returns separately. LLC formation requires less paperwork and has fewer legal issues than a corporation.

If you’re pressed for time and want to get things moving quickly with your company’s incorporation, there are websites available to help you incorporate online. These sites provide printable paperwork, state-by-state instructions, and other helpful items to make it easier than ever to incorporate your business.

Are you following the proper inbound etiquette in your email marketing communications? To make sure you are, check out and always adhere to the following principles of proper email marketing etiquette.

Lots of good advice in this article!