Attitudes of US Small Businesses Toward Using Social Media for Their Business, June 2011 (% of respondents)An interesting article about the use of social media by small businesses. I wonder if these businesses really think it’s not necessary, or that it’s just too hard and time consuming to learn and implement?


Uptake of social media marketing among small and medium-sized businesses has become widespread. Research has suggested it’s a cost-effective, easy-to-use marketing channel that can boost customer acquisition as well as fulfill other marketing goals. But most small businesses still don’t see social media as a necessity.

More than half of the small-business decision-makers surveyed in June by small-business insurance provider Hiscox said they used social media for business purposes, but a plurality also declared that it wasn’t necessary to their business. Just 12% considered it a “must.”

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