Unhappy with how your business is doing when it comes to social media? Looking for someone to blame for the fact that more of your customers keep unliking you on Facebook everyday? Frustrated as to why no one retweets your company’s tweets on Twitter?

Here’s what you’re doing wrong.

1. You don’t own it.

You hired a company to do your social media for you. Since you became their client, they’ve had a dozen different people working on your account. How can you expect your business to succeed when your social media plan amounts to passing the buck?

2. You’re trying too hard.

Spamming your followers with non-stop brand-related chatter will make you lose followers, not gain fans. Social media works best when it involves an element of play. Develop a compelling voice. Be entertaining. Use humor. This the internet, not a board meeting.

3. You don’t get it.

Here’s the thing: You don’t have to understand social media. In fact, those who refer to themselves as “social media rock stars” really don’t get it. The truth is: Nobody gets it, not really, not yet. It’s evolving. Today’s expert is tomorrow’s idiot.

4. You’re boring.

The goal of social media? A response. Your mother may pick up the phone every time you call, but consumers will only respond if they’re interested. If you’re boring, if your social media strategy is boring, if your content is boring, you will bore everyone in the social mediasphere.

5. You’re a control freak.

Back in the day, people didn’t buy traffic; they earned it. Content went viral organically. Social media wasn’t directed by a suit, created by an account executive, and vetted by legal before it went live. If you think you can use your old broken model to excel online, you’re dead wrong.

Good advice!

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