In the world of advertising, stereotypes abound. Men are domestically challenged; women choose cars by color; seniors don’t know squat about the Internet, etc.
Most themes that drive marketing decisions have been used for years without regard to changes in contemporary society, and this has never been more true than with ads geared towards women.
Gross assumptions remain in the advertising subconscious, especially the myth that women don’t know much about money and investing.
An excellent read if women are part of your target market.