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Marketing with Twitter can be very confusing, so I found this article very helpful.

If you aren’t leveraging Twitter’s potential for improving your sales, you are missing out on a great opportunity to grow your business. While Twitter doesn’t seem like an obvious marketing choice at first glance given their 140 character limit, businesses that can harness their creativity and be a little inventive will find that marketing on Twitter has big benefits. Here are 5 Twitter marketing strategies you should be using now.

via 5 Essential Twitter Marketing Strategies For Your Business.